Tips was the golden dream envisioned by two brothers – Mr. Kumar S. Taurani & Mr. Ramesh S. Taurani In a small shop situated in the crowded wholesale market of Lamington Road, the hub of the Bombay’s music industry, a big idea had found wings.
About
In 1975, the Taurani brothers used to trade in LP’s (Long Playing Phonograph Records) for three of the biggest companies in India – HMV, Music India & CBS. By 1977, they had become the biggest dealers for these companies in Western India.
Encouraged by their first grand success, the Taurani brothers were determined to make their dream see the light of day. Driven by ambition, they put forth several ideas which went into creating their own record label. Along with a few trusted friends, they analyzed the market, derived their strengths, evaluated their business plans meticulously and went opportunity shopping. After countless days of burning the midnight oil, the dream took the form of ‘Tips’. What began on a very small level is today, is one of the largest corporate houses in the field of music and films.
Here is a brief profile on the founders of Tips:
Mr. Kumar S. Taurani
Post graduate, joined his family business of audio cassettes and radios in 1976. He started the business of manufacturing audio cassettes with his brother and built up a manufacturing and marketing organization. He looks after the production, purchases and marketing.
Mr. Ramesh S. Taurani
Mr. Ramesh S. Taurani has an experience of about 24 years and manages the activities related to the producers for purchase of audio rights, producing musical software and co-ordinating with artists.
The forte of Tips, apart from selecting the right kind of music, lies in music promotion. Tips has always been powered by innovation. Their marketing approach has been a stupendous success winning them great acclaim. The ability of the company to adapt itself to changing market trends has been proved extremely relevant in its success. Tips has been the trendsetter as it has always stayed a step ahead of the industry. Tries to catch up.
ACHIEVEMENTS
Tips today owns 3,500 titles of which a minimum of 10 have been 10 million sellers, and over 15 have grossed more than 5 millions in sales and another 20 have bagged sales of about a million. Since the year 1981, Tips has the highest number of gold and platinum discs to their credit in comparison with any other record label in India.
Tips also holds soundtrack copyrights of at least 50 Hindi movies, while the soundtrack copyright of each movie costs about a million dollars and another million dollars is spent on promotion.
Similarly, Tips boasts of its own distribution system. It possesses a set of distributors handling only Tips products, an exceptional phenomenon in the Indian music industry as mostly distributors are found dabbling in the product of more than one record label. This team of distributors serves more than 1000 wholesalers across the length and breadth of the country who, in turn, serve more than 4,00,000 retailers.
Tips also owns two factories which use internationally recognized, state of the art machines specially imported from Italy and Denmark, such as Otari, Lyrec and Tapematics. These factories incorporate digital bin mastering facilities, work on just-in-time inventory management system and use in-house logistics facilities to deliver more than 1,50,000 cassettes per day to the Indian market.
In what serves as a testimony to the company’s success, Tips has offices located in the United States, Dubai and England where it operates via its licenses. It also distributes products in South Africa, Israel, Malaysia and is currently looking for aggressive distribution and expanding its repertoire in other markets.
As another ace up its sleeve, Tips has now entered the area of film production. Under its banner, Tips has already produced ‘Footpath’, ‘Ishq Vishk’ and ‘Fida’ in the last couple of years. In spite of being the youngest entrant into the Indian film industry as producers, it already has three films under production. It has started experimenting with different forms of distributions, which is in keeping with the Tips tradition of setting trends.
After changing the face of the Indian Music Industry, this corporate genius has now spread its wings over the creative skies of Indian filmdom.
BOARD OF DIRECTORS
Mr. Kumar S. Taurani
Mr. Kumar S. Taurani is the Chairman & Managing Director of the Company having guided the Companysince inception to its current leadership position. Mr. Kumar Taurani is currently the Chairman of the Indian Music Industry as well under which two royalty bodies PPL and IPRS operate.Through his vision, courage and determination, Mr. Kumar Taurani along with his brother Mr. Ramesh Taurani has successfully moulded Tips into India’s leading media company and is a third largest music company in India after Saregama and Super Cassettes Industries Limited.
Mr. Ramesh S.Taurani
Mr. Ramesh Taurani, one of the leading media industry veteran is the Managing Directors of Tips Industries Limited. He alongwith his brother Kumar Taurani started their musical journey in the early 1980s with a repertoire of regional and devotional music titles, venturing into popular Hindi film music at a later stage.
Under the stewardship of Mr. Ramesh Taurani, TIPS has produced music albums of stalwarts like Lata Mangeshkar, Jagjit Singh, Pankaj Udhas, Anoop Jalota and others and also introduced new artists world like Atif Aslam, JAL the Band, Sachin Gupta, Monali Thakur etc.
Mr. Amitabh Mundhra
Mr. Amitabh Mundhra is an Independent Director of Tips Industries Ltd. He sits on several boards in infrastructure, mining and associated Industries.
Mr. Mundhra possessed B. Sc. Eng. Degree from Kolkata University. He actively participates in various organisations like CFI, NICMAR, BAI, CII, CIDC etc. His other interests lay in skill development and education. He is also associated with other Trusts and Institutions to promote music, art and cultural activities
Ms. Radhika Dudhat
Ms. Radhika Pereira is Independent Director of Tips Industries Limited. She is a graduate of life sciences and law from Mumbai University and a postgraduate from Cambridge University as well as Harvard University.
She is a successful advocate by profession and also a proprietor of ‘Dudhat Pereira & Associates’. She has been involved with a wide range of transactional work in areas of project finance for infrastructure and development projects, corporate finance and intellectual property rights-related issues
Mr. Venkitaraman S. Iyer
Mr. Venkitaraman S. Iyer is Independent Director of Tips Industries Ltd. He holds Masters Degree in Commerce and is a Practising Chartered Accountant, having wide range of exposure and experience in the field of Corporate Laws, Finance, Audit and Taxation matters.
He was also involved in advisory capacity in number of blue chip companies covering various industry segments viz., manufacturing, engineering, entertainment, infrastructure, real estate, telecom and financial services.
Mr. Girish Taurani
Mr. Girish Taurani is an Executive Director of the Company. He holds a Bachelor degree in commerce. He has rich experience in the business of Media and Entertainment Industry and has expertise in the field of Music. He is in-charge of the overall responsibilities of operating the Music and Digital Business of the Company. He has been playing a pivotal role in expansion and overall management of the business of the Company.